In recent years, the use of medicinal herbs is no longer exclusive to older generations. Today's youth are increasingly embracing natural products, integrating them into their daily lives as a proactive and sustainable approach to health care.

It's not uncommon to see young people sipping a cup of herbal tea—from chamomile tea for relaxation to ginger-honey tea for immunity—replacing the familiar iced coffee. Herbal tea shops with aesthetically pleasing, "Instagrammable" spaces have become ideal hangouts for young customers, where they not only enjoy the flavors but also learn to listen to their bodies.

Moreover, functional foods derived from herbs, such as turmeric extract, reishi mushroom, or cordyceps, are gaining popularity among the youth. They view these as convenient solutions to supplement nutrients while maintaining a natural profile, distinct from synthetic chemical products.

The organic trend has further fueled young people's interest in clean medicinal herbs. From choosing cosmetics with herbal ingredients to prioritizing organic foods, they are demonstrating a new consumer mindset: living healthy must go hand in hand with living green.

Notably, young people are not just passive users of medicinal herbs. Many dedicate time to researching the benefits and combinations of herbs, creating personalized formulas tailored to their individual needs.

The blend of modern knowledge and traditional wisdom in how today's youth use medicinal herbs reflects not only a shift in health awareness but also their emergence as "smart consumers"—valuing nature's gifts and applying them scientifically to modern life.